THE MISSION

At Unicorn, we believe hospitality is more than a service — it’s a promise. We are the operational backbone behind some of Europe’s most forward-thinking hotel brands: the partner guests never see, but always feel. From spotless rooms to seamless remote check-ins, we deliver Hotel Operations-as-a-Service— housekeeping, maintenance, and guest operations — white-labelled under our partners’ brands.

We are already live in Amsterdam and Rotterdam, and the upside across Benelux is massive. The region combines dense urban demand, a sophisticated hospitality market, and a fragmented operations landscape ready for consolidation. We are looking for a General Manager who will take our Benelux operation from our Amsterdam and Rotterdam base into a full regional platform — scaling across the Netherlands, Belgium, and Luxembourg — while building a team that carries our values of Experience, Enthusiasm, and Energy into every property, every day. This is not just a growth mandate. It is a chance to shape how an entire region thinks about hospitality services.

WHAT YOU WILL OWN

• Business & Numbers: Lead the Benelux P&L end-to-end — revenue, margins, and operational efficiency. You think in unit economics and act on the data. We grow where it compounds and exit what does not.

• Growth Architecture: Drive expansion from our Amsterdam base across the Netherlands, Belgium, and Luxembourg — with Amsterdam, Rotterdam, Brussels, Antwerp, and Luxembourg City as priority hubs. Each property or city hub is a P&L centre; you design the playbook and make it repeatable.

• Service Evolution: Deepen our offering from housekeeping into maintenance and remote operations — making Unicorn the indispensable partner our clients cannot imagine operating without.

• People & Culture: Recruit, develop, and retain Area Managers and a small and agile Benelux Head office including Quality Human Resource,s and Cost Control while being supported by our corporate office in Oslo. Build an organisation where our Unicorns take pride in the work and grow with us.

• Client Partnership: Maintain relationships with hotel GMs and brand operators. Ensure every SLA is not just met but exceeded — because our partners’ reputation is our reputation.

WHO YOU ARE

You bring 7+ years of experience in hospitality operations, facility management, or PropTech — and you have scaled an operational team in a single market from under 50 to 200+ people. And you point to specific decisions that made it possible

• Commercially sharp: You are comfortable owning a multi-million-euro P&L and translating financial targets into operational reality on the ground.

• People-first leader: You lead with empathy and clarity. You know that in a people-intensive business, your team’s wellbeing directly determines guest satisfaction.

• Resilient and composed: You stay calm when things get messy — and in hospitality, they will. You solve problems without drama and bring others along.

• Operationally versatile: You move between a morning property walkthrough, an afternoon client QBR, and an evening strategy session without missing a beat.

• Tech-fluent: You work with digital scheduling, live dashboards, and KPI tracking as naturally as others use email. 100% digital operations is your baseline.

• Fluent Dutch and English. French is a strong plus given the Belgian and Luxembourg markets. You navigate Kvk, BTW filings and board calls with equal ease.

WHY UNICORN

We are building the next generation of hospitality services - with both feet on the ground. We are founder-owned and profitable, which means we chase margins, quality and effeciency - not headlines. You will find a crew that takes pride in getting the details right, that treats every guest interaction as a promise kept and that believes that the best companies are built by people who genuinely care.